Weaving Locally, Trading Globally
We are in the Hunza area in northern Pakistan, where one million people are scattered in  600 small villages. Here, we find an unlikely group of online merchants.
Mehar Nigaa and other women in her village produce hand-made and embroidered products that are sold on the ASEAN E-mall. This is made possible by the Karakoram Area Development Organization (KADO), which uses ICTs to improve people’s lives.
Women in Hunza are able to pursue these activities only because they have access to the Internet – which has ushered in a quiet revolution empowering rural women. We look at how and why KADO did it, and talk to its CEO for further insights.
Issues: Rural connectivity, access to markets, women’s empowerment through ICTs, mountain development, e-commerce
Locations: Hunza, Northern Pakistan
Year of filming: 2005
Filmed by: Serendip Productions, Islamabad
More information at: www.panaseanemall.org, www.kado.net.pk
Pakistan country profiles at:
BBC Online
Wikipedia
Click here for full production crew
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